• 10.00am - 5.30pm
  • FREE
  • Chelsea, London
  • 10.00am - 5.30pm
  • FREE
  • Chelsea, London

Cookies policy


Like most organisations, the National Army Museum uses cookies on its website to help improve the service it provides. 

This cookies policy applies to nam.ac.uk, tickets.nam.ac.uk, shop.nam.ac.uk and ww1.nam.ac.uk. It does not apply to any external sites we link to, so please check the relevant privacy information if you move on to any of those sites.

1. What are cookies

Cookies are small text files that are saved on your computer/device when you visit a website. Some of these are necessary to enable the site to work properly. Others provide insights about how the site is being used and help us to improve your experience.

Some cookies are deleted at the end of your session on the website (session cookies). Others remain after you leave the site (persistent cookies) so that it can recognise you if you return and maintain any preferences you may have set on previous visits.

The information in the cookies we set cannot be used to identify you personally, nor can the cookies harm your computer/device.

2. How we use cookies

Necessary cookies 

These cookies facilitate basic functionality and let you navigate certain areas of our website more easily. For example, they allow you to go to the checkout page of our Shop without losing products you might have saved to your basket.

Performance cookies

These cookies provide us with anonymised information about which parts of our website people have visited and how they arrived there. They are not essential to make the site work properly, but they allow us to learn how to make the site better.

We use Google Analytics, one of the most common analytics solutions on the web. You can find out more about the cookies Google Analytics sets by visiting their website.

Third-party cookies

These cookies are set by third parties who provide additional services/functionality on our website. This does not involve any personally identifiable information. It is simply to enable the service to work properly. For example, they allow us to embed content hosted by YouTube and other media services. They also enable the Disqus commenting functionality available on certain webpages.

The National Army Museum does not control how these cookies are set. You can find out more about them on the relevant third parties’ websites.

Advertising cookies

We use cookies to tell us how well the advertising we place on external websites is performing. For example, they allow us to see how many people bought a ticket to one of our events after seeing one of our ads.

We also use remarketing to serve ads to those who have visited our website, engaged with previous ads or any other anonymised custom audience we create. No personally identifiable information is stored in these cookies, but they allow us to gain a better understanding of what our visitors are interested in so that we can promote our offer more effectively.

You can opt out of most behavioural advertising by updating your preferences on the Your Online Choices website. You will still see advertising on the websites you visit, but it won’t be tailored to your interests based on your previous browsing activity.

3. How to manage cookies on your computer/device

Most web browsers accept cookies automatically, but also let you control how cookies are saved on your computer/device. The required steps are different for each browser. You can find out more by going to the Help section on your browser or by visiting the relevant browser’s support pages. For example:

To find out more about cookies, including how to see what cookies have been saved on your computer/device, visit All About Cookies.

4. Changes to our cookies policy

We keep our cookies policy under regular review and we will place any updates on this web page. This cookies policy was last updated in November 2018.

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"First time @NAM_London today. Thoroughly enjoyed it. Thought the presentation & interpretation made the subject accessible..."