The art of persuasion: Wartime posters by Abram Games

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6 April - 24 November 2019

The art of persuasion: Wartime posters by Abram Games

This major exhibition explores the life and legacy of the iconic designer Abram Games, focusing on his time as ‘Official War Poster Artist’ during the Second World War.

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Explore Abram Games stories

Women's work?

Women's work?

Discover how women’s contributions to the British Army have helped bring about change over the past 100 years. And see how Army recruiters have adapted their messaging accordingly.

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Abram Games in his studio, c1941

Abram Games and the power of the poster

Abram Games was 'Official War Poster Artist' during the Second World War. Always direct, and occasionally controversial, his posters have left a legacy that continues to influence the art of persuasion used by visual designers today.

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Abram Games poster, 'Your Britain. Fight for It Now', 1942

Abram Games, ABCA and the fight for post-war change

During the Second World War, Abram Games produced a series of posters for the Army Bureau of Current Affairs. These aimed to remind soldiers what they were fighting for, while also offering a glimpse of the post-war society they could aspire to.

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Explore Abram Games events

The art of persuasion: Wartime posters by Abram Games
Exhibition

6 April 2019 - 24 November 2019

£6.00

The art of persuasion: Wartime posters by Abram Games

This major exhibition explores the life and legacy of the iconic designer Abram Games, focusing on his time as ‘Official War Poster Artist’ during the Second World War.

find out more
Curator tour: The art of persuasion
Tour

2 October 2019, 6.30pm

£10.50

Curator tour: The art of persuasion

Join a curator on an hour-long guided tour of our special exhibition, 'The art of persuasion: Wartime posters by Abram Games'.

find out more
Government poster campaigns in the Second World War
Talk

11 October 2019, 11.30am

FREE

Government poster campaigns in the Second World War

As part of this year's Chelsea History Festival, David Bownes explores prominent government poster campaigns like 'Make Do and Mend' and 'Careless Talk Costs Lives'.

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Giant games for little soldiers: Second World War edition
Workshop

12 October 2019

FREE

Giant games for little soldiers: Second World War edition

Step inside our life-size board game at this year's Chelsea History Festival and battle it out to see who wins.

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Giant games for little soldiers: Second World War edition
Workshop

19 October 2019

FREE

Giant games for little soldiers: Second World War edition

Step inside our life-size board game this October half-term and battle it out to see who wins.

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Giant games for little soldiers: Second World War edition
Workshop

21 October 2019 - 26 October 2019

FREE

Giant games for little soldiers: Second World War edition

Step inside our life-size board game this October half-term and battle it out to see who wins.

find out more
Curator tour: The art of persuasion
Tour

26 October 2019, 2.00pm

£10.50

Curator tour: The art of persuasion

Join a curator on an hour-long guided tour of our special exhibition, 'The art of persuasion: Wartime posters by Abram Games'.

find out more
Behind the scenes: The art of airbrush design
Workshop

6 November 2019, 6.30pm

£7.00

Behind the scenes: The art of airbrush design

Naomi Games and Russell Walker explore Abram Games’s revolutionary use of the airbrush, including a live demonstration.

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Curator tour: The art of persuasion
Tour

7 November 2019, 11.00am

£10.50

Curator tour: The art of persuasion

Join a curator on an hour-long guided tour of our special exhibition, 'The art of persuasion: Wartime posters by Abram Games'.

find out more
Curator tour: The art of persuasion
Tour

23 November 2019, 2.00pm

£10.50

Curator tour: The art of persuasion

Join a curator on an hour-long guided tour of our special exhibition, 'The art of persuasion: Wartime posters by Abram Games'.

find out more
Handmade Christmas crafts
Workshop

20 December 2019 - 21 December 2019

FREE

Handmade Christmas crafts

Create your own 1940s-style wartime Christmas decorations out of recycled materials.

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Handmade Christmas crafts
Workshop

23 December 2019

FREE

Handmade Christmas crafts

Create your own 1940s-style wartime Christmas decorations out of recycled materials.

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"First time @NAM_London today. Thoroughly enjoyed it. Thought the presentation & interpretation made the subject accessible..."