During the Second World War, the Army relied on women to perform essential military roles. But some of the tactics used to recruit new members of the Auxiliary Territorial Service (ATS) proved highly controversial.
Abram Games was 'Official War Poster Artist' during the Second World War. Always direct, and occasionally controversial, his posters have left a legacy that continues to influence the art of persuasion used by visual designers today.
During the Second World War, Abram Games produced a series of posters for the Army Bureau of Current Affairs. These aimed to remind soldiers what they were fighting for, while also offering a glimpse of the post-war society they could aspire to.