The art of persuasion: Wartime posters by Abram Games

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6 April - 24 November 2019

The art of persuasion: Wartime posters by Abram Games

This major exhibition explores the life and legacy of the iconic designer Abram Games, focusing on his time as ‘Official War Poster Artist’ during the Second World War.

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Women's work?

Women's work?

Discover how women’s contributions to the British Army have helped bring about change over the past 100 years. And see how Army recruiters have adapted their messaging accordingly.

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Abram Games in his studio, c1941

Abram Games and the power of the poster

Abram Games was 'Official War Poster Artist' during the Second World War. Always direct, and occasionally controversial, his posters have left a legacy that continues to influence the art of persuasion used by visual designers today.

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Abram Games poster, 'Your Britain. Fight for It Now', 1942

Abram Games, ABCA and the fight for post-war change

During the Second World War, Abram Games produced a series of posters for the Army Bureau of Current Affairs. These aimed to remind soldiers what they were fighting for, while also offering a glimpse of the post-war society they could aspire to.

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"First time @NAM_London today. Thoroughly enjoyed it. Thought the presentation & interpretation made the subject accessible..."