The art of persuasion: Wartime posters by Abram Games

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6 April - 24 November 2019

The art of persuasion: Wartime posters by Abram Games

This major exhibition explores the life and legacy of the iconic designer Abram Games, focusing on his time as ‘Official War Poster Artist’ during the Second World War.

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Explore Abram Games stories

Abram Games in his studio, c1941

Abram Games and the power of the poster

Abram Games was 'Official War Poster Artist' during the Second World War. Always direct, and occasionally controversial, his posters have left a legacy that continues to influence the art of persuasion used by visual designers today.

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Abram Games poster, 'Your Britain. Fight for It Now', 1942

Abram Games, ABCA and the fight for post-war change

During the Second World War, Abram Games produced a series of posters for the Army Bureau of Current Affairs. These aimed to remind soldiers what they were fighting for, while also offering a glimpse of the post-war society they could aspire to.

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Explore Abram Games events

Curator tour: The art of persuasion
Tour

13 June 2019, 11.00am

£10.50

Curator tour: The art of persuasion

Join a curator on an hour-long guided tour of our special exhibition, 'The art of persuasion: Wartime posters by Abram Games'.

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Persuading the people: British propaganda in the Second World War
Talk

14 June 2019, 11.30am

FREE

Persuading the people: British propaganda in the Second World War

From crude to comic, Professor David Welch discusses British propaganda and illustrates his talk with artefacts from the Second World War.

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Abram Games: Maximum Meaning, Minimum Means
Screening

14 June 2019, 2.00pm

FREE

Abram Games: Maximum Meaning, Minimum Means

Find out more about the life and legacy of Abram Games at this documentary film screening.

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Propaganda: Persuasion, information, deception
Conference

15 June 2019, 10.00am

£20.00

Propaganda: Persuasion, information, deception

Join us for a conference exploring propaganda and its impact on the British Army and wider society from the 1600s to the present day and beyond.

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Tiny Troopers: Posters
Workshop

17 June 2019

£5.00

Tiny Troopers: Posters

Bring your little ones to our monthly toddlers session, perfect for under-5s.

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British Sign Language tour: The art of persuasion
Tour

29 June 2019, 2.00pm

£6.00

British Sign Language tour: The art of persuasion

Join Edward Richards for a BSL guided tour of our special exhibition, 'The art of persuasion: Wartime posters by Abram Games'.

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"First time @NAM_London today. Thoroughly enjoyed it. Thought the presentation & interpretation made the subject accessible..."