• 10.00am - 5.30pm
  • FREE
  • Chelsea, London
  • 10.00am - 5.30pm
  • FREE
  • Chelsea, London

Curator tour: The art of persuasion

The art of persuasion: Wartime posters by Abram Games
Join a curator on an hour-long guided tour of our special exhibition, 'The art of persuasion: Wartime posters by Abram Games'.

This major exhibition explores the life and legacy of the iconic designer Abram Games, focusing on his time as 'Official War Poster Artist' during the Second World War.

Always direct, and occasionally controversial, Games's wartime posters have left a legacy that continues to influence the art of persuasion employed by visual designers today.

Recruiting posters by Abram Games on display in the 'Art of Persuasion' exhibition

Inspired by his Jewish heritage, his experiences as a soldier, and the turbulent politics of the time, Games used his talent for visual communication to recruit, educate and influence soldiers and civilians alike.

In helping to transform new conscripts into trained soldiers, encouraging support for the war effort and presenting an idealistic vision of post-war Britain, Games's work offers a fascinating picture of a nation at war.

Designing a poster in the 'Art of Persuasion' exhibition

'The art of persuasion' examines the techniques Games used to communicate his messages effectively. From stark imagery and visual puns to innovative use of the airbrush, his unique artistic approach changed the face of British graphic design.

The exhibition includes posters from the National Army Museum’s collection alongside objects on loan from the family of Abram Games.

The tools of Abram Games's trade on display in the 'Art of Persuasion' exhibition

A book on the work of Abram Games during the Second World War, written by his daughter Naomi Games, will be available to purchase in The Shop at £16.99.


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"First time @NAM_London today. Thoroughly enjoyed it. Thought the presentation & interpretation made the subject accessible..."